Audience style guide generator

This workflow is designed to create a complete content and voice guideline document based on a provided ICP persona, ensuring consistency and effectiveness in content creation while maintaining alignment with the target audience's needs and preferences.

It is worth noting that this workflow was inspired by a post by Kieran Flanagan, which I recommend watching and even subscribing to his newsletter.

Tool(s) used:

Here's how it works:

Audience Analysis & Voice Development

• Reader Profile: Creates a detailed persona profile including demographics, knowledge level, challenges, and goals

• Core Voice Attributes: Defines essential voice characteristics with specific examples

• Language Style: Establishes specific parameters for technical writing aligned with the persona

• Writing Don't: Lists phrases, tones, and assumptions to avoid

Content Structure & Formatting

• Preferred Formatting: Specifies exact content structure requirements

• Optimal Length: Provides recommended word count ranges for different content formats

• Essential Elements: Defines required structural elements and content components

Engagement & Content Strategy

• Attention Hooks: Provides examples of effective content openings and engagement techniques

• Content Angles: Details preferred frameworks for story structures and content approaches

• Trust Signals: Establishes research framework requirements and validation standards

Language Framework

• Framework - Words: Creates specific lists of industry terms, action verbs, and technical vocabulary

• Framework - Key Phrases: Develop a comprehensive glossary of technical terms and definitions

• Framework - Content Themes: Lists priority topics and content distribution metrics

Reader Engagement Strategies

• Reading Engagement - Resonate: Creates engagement questions for different content stages

• Reading Engagement - Solutions Framing: Defines implementation requirements and strategic frameworks

• Reading Engagement - Value Demonstration: Shows formats for presenting ROI and success metrics

Technical Presentation

• Technical - Presentation: Defines comprehensive data visualization standards

• Technical - Visual Elements: Establishes visual presentation standards for different content types

Finally, the Final Output step combines all the previous outputs into a comprehensive document that includes all the guidelines and frameworks developed throughout the workflow.