Content Recommendation for Ad Copies

In simple terms, this workflow is designed to recommend the most appropriate content assets for social media advertising campaigns, particularly on LinkedIn. It takes into account:

• The target audience's role (e.g., CISO, SOC Manager)

• Where they are in the buying journey

• Industry-specific context

• The theme being promoted

• The ad copy being used

The workflow ensures that the recommended content aligns with both the ad messaging and the target audience's preferences and needs. It's particularly focused on maintaining professional tone and style guidelines while selecting content that will resonate with security professionals.

Tool(s) used:

Here's how it works:

1. Data Collection Steps

   • Knowledge base (KB) - Read - Persona guides: Retrieves persona guides from a Knowledge Base for different security roles (CISO, Email Security Admin, IT Security Director, SOC Manager)

   • Grid read - Content: Reads content from a grid based on buyer journey stage and industry filters

2. Content Recommendation Step

   • Recommend Content: Uses GPT-4o to analyze the content and recommend the most relevant pieces based on:

     • Buyer Journey Stage (or universal applicability if 'not applicable')

     • Target Persona (or general security leadership if 'not applicable')

     • Theme Focus

     • Industry (or universal security concepts if 'not applicable')

     • Ad Copy alignment

The output provides 2 content recommendations, each including:

• Content name

• Content type

• URL

• A brief explanation of why this content piece is relevant to the specified criteria

Video Walk-thru