End-to-End webinar planning

Think of this workflow as the fast-forward button for webinar planning. It chews through the boring, repeat-every-time tasks—topic ideas, checklists, briefs—so you can stay focused on the creative things. Drop in the basics, hit go, and a tidy Google Doc lands in your inbox, ready to share.

This automated workflow streamlines what would typically be a multi-day process involving several team members into a streamlined, consistent system that generates all necessary campaign materials in one go.

Tool(s) used:

AirOps for AI workflow orchestration

Step by Step:

Content Input & Processing

  • The workflow starts by accepting either a PDF document or a webpage URL as input

  • It automatically extracts and processes the content from whichever source is provided

Campaign Development Steps

1. Topic Development

  • Ideation & Topic Selection analyzes the content and suggests compelling webinar topics

  • Key Thesis & Learning Objectives create clear learning goals and main takeaways

2. Audience & Speakers

  • Target Persona and Audience identify who would benefit most from the webinar

  • Speaker Selection & Availability matches appropriate speakers to the topic from an internal database

3. Content Structure

  • Content Outline & Slide Deck Structure creates a detailed presentation outline with timing

  • Webinar Landing Page generates a compelling registration page copy

4. Engagement Elements

  • Polls & Interactive Features develops engaging poll questions for audience interaction

  • Email Sequences for Promotion creates a series of promotional emails

  • Social Media Posts generate various social media announcements

  • Engagement Boosting Strategy provides conversation starters for social media

  • LinkedIn Ads creates targeted advertising copy

5. Documentation & Distribution

  • The workflow compiles all materials into a comprehensive Google Doc

  • If an email is provided, it automatically sends the campaign brief to the requester

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