Google Ads Campaign Analysis Report

This workflow analyzes Google Ads data for any selected advertiser on Google. I find this particularly useful when researching competitors or, generally, any successful companies and learning from them. The LLM steps allow you to run this analysis at scale, but I still recommend a manual review of the ad programs since you might catch something the AI misses.

The workflow is particularly useful for:

• Analyzing advertising strategies

• Understanding creative asset distribution

• Tracking campaign timelines

• Identifying patterns in ad formats and dimensions

• Getting actionable recommendations for campaign improvement

Tool(s) used:

Here's how it works:

This workflow is designed to analyze advertising campaign data from Google's Ad Transparency Center. Here's how it works:

1. Data Collection (API)

   • Makes an API call to Google's Ad Transparency Center

   • Takes four inputs:

     • Advertiser ID

     • Number of results to return

     • Start date

     • End date

   • Retrieves detailed information about ad creatives, including formats, dimensions, and display dates
     

2. Analysis and Reporting (LLM)

   • Takes the collected ad data and generates a comprehensive analysis report

   • Provides insights including:

     • Overall campaign statistics

     • Ad format distribution

     • Image dimension analysis

     • Timeline analysis

     • Creative performance metrics

     • Strategic recommendations

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