Website SEO Optimization Workflow | Improve on-page Content

The workflow below, in my opinion, is wild. It takes a boring topic, updating existing web pages for improved SEO content, and automating it using AI. TLDR: The flow will use keywords you feed it, and then you will do a Google search to determine the top 5 pages for each keyword. It will then use these pages as templates to suggest improvements to your website pages with a human review step involved.

Tools used:

Work Flow steps (cool fact: this was an AI summary via AirOps of the workflow)

Initial Research Phase

• Google Search performs a search using the target keyword to find top-ranking content

• Get Content of Google SERP Results iterates through the search results to:

  • Web Scrape extracts content from each result

  • Code processes the scraped content into a structured format

• Extract Structure and Snippets to analyze the content patterns

1. Analysis Phase

   • Analyze Google SERP Results to identify common patterns and themes from top results.

   • Get Content in Markdown Format retrieves the target webpage's content

   • Write Improvement Recommendations generates specific recommendations based on the analysis

   • Format Recommendations structures the recommendations in a consistent format

2. Review and Implementation Phase

   • Review Recommended Changes allows human review of the suggested improvements

   • Research Selected Recommendations performs additional research on approved changes

   • Markdown Update Target Webpage and HTML Update Target Webpage apply the approved changes

   • JSON formats the final output in both Markdown and HTML formats

The workflow takes three main inputs:

1. Brand Kit: Guidelines for maintaining brand consistency

2. Target Webpage URL: The webpage to optimize

3. Target Keyword: The keyword to optimize the content for

This workflow effectively combines SEO research, content analysis, and human review to improve webpage content while maintaining brand consistency and optimizing for search engines.

Video Walk-thru